I’m not a great marketer and so I’ve been reading and following some expert-types to learn how to do it. One of the things they say is that you have to make promises to people about how whatever you’re offering is going to CHANGE THEIR LIFE and then give specifics. In the parenting sphere that means saying things like, “No more tantrums!” “Imagine your child sweetly going to sleep as soon as you put them down!” “Stress-free mornings EVERY morning!”
I think that’s ridiculous. I can’t make you those kinds of promises. No one else can either.
One problem with promises like this is that it puts the automatic blame on you. If your kid is still having tantrums, if your child still won’t go to bed without a fuss, if your mornings are still stressful then you must be doing it wrong. Right?